The brand may be the most valuable intangible asset of the company. GIF accompanies its clients to protect their brands, as otherwise it becomes much more vulnerable to criminal attacks, which can use the name, logo and even the types of products and services offered to promote fraud, viruses, trojans and confidential information.
Intellectual property can be legally protected, and its rights holder can act both to prevent unauthorized and illegal use of his trademark, and to lose his right to use it, which could result in irreparable losses in reputation and brand trust.
We monitor and analyze the activities carried out with our clients’ brand based on how it has been marketed and distributed. If there is any indication of counterfeiting, imitation or illegal use, we can create strategies and investigations to solve the problem.